My next post will be on my performance in the first quarter and will fit a new habit that I will. Each month, I'll take a few lines to dissect my performance and look to see if my asset allocation always say to my goals.
For now, I want to talk quickly of Google Analytics. This tool Google is a wonder in web traffic management. By adding in the core code of the site a couple of lines provided by Google, I get the statistics of visits ever. For example, since QuébecBourse mentioned my blog, daily traffic has increased by about 50%.
Even better than just knowing what level of traffic, I know its provenance. Thus, 2010:
- 50% of visitors come from Google search
- 16% of through traffic (eg by their favorites)
- 15% from a link on QuébecBourse
- 10% from a link on financial newspaper of a "y"
- 5% from a link on Entrepreneur Fellow
The next thing I wanted you could do with more of a blow. If you believe that your visit is anonymous on the web, think again! Without you even knowing it, many websites retrieve information about its users (like mine) to improve its presentation, compatibility and more. For example, I know:
- 35% of visitors use Internet Explorer 7
- 11% use IE 8
- 11% use IE 6 or older
- 15% use Mozilla Firefox 3.5
- another 15% use Firefox version
- 6% use Safari
- 5% use Chrome
course, these data remain confidential. That is to say that I am not able to pass their data to see if users are using IE6 Paris site or if the keyboard is French.
This information was not very useful for a blog. At most, the geographic distribution and counting the number of visit is interesting, but I have no use of other information. Large websites by cons in great need. Take src.ca (site of Radio-Canada). Knowing what is the main browser visits and the operating system or even the version of Java, the developer company's web service will be able to build a website more suitable. For example, If he finds that 0.01% of visits are under Linux platform and the new tool to be inserted on the website (eg video area) is not compatible with Linux, so small to satisfy customers is not worth thousands of dollars to invest to become compatible.
With a bunch of powerful tool, we can understand now why Google is a giant web.
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